Holzer initially installed these brightly colored posters on Manhattan streets where they would be confronted by unsuspecting pedestrians. Uniform in size, typeface, and word count, the 24 essays in the series (10 of which are shown here) voice provocative positions on a range of topics from the political to the interpersonal. Though each text is written from a different perspective, Holzer is the only author, maintaining variations on aggressive and provocative tone in order to capture the temperature of “hot” topics considered unmentionable or burning questions of the day. She intended “to show how dangerous and absurd it is to be a fanatic, but how important it is to get things done.” Different colors correspond to different ideological voices, which don’t quite cohere into a unified statement.
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